สุดยอดแบรนด์เพื่อสิ่งแวดล้อม (BEST GLOBAL GREEN BRANDS 2011)

เว็บไซท์ interbrand.com ประกาศยกย่อง สุดยอด แบรนด์สินค้าสีเขียว (เพื่อสิ่งแวดล้อม) ระดับโลก ประจำปี 2011 (BEST GLOBAL GREEN BRANDS 2011) ทั้งหมด 50 แบรนด์

สำหรับ 10 แบรนด์ที่มีส่วนพิทักษ์สิ่งแวดล้อมที่สุด ได้แก่

อันดับ แบรนด์ คะแนน
1 Toyota 64.19
2 3M 63.33
3 Siemens 63.08
4 Johnson & Johnson 59.41
5 HP 59.06
6 VW 58.90
7 Honda 58.85
8 Dell 58.81
9 Cisco 57.66
10 Panasonic 57.32
ซิสโก้ ซีสเต็มส์ ติดอันดับ 9

Cisco’s brand image of global connectivity is an excellent match for its environmental message: technology employed in the service of the ecology. The wired world lowers the burden of physical mail, and video conferencing removes the need for commuting and business travel. Even cloud computing may reduce the overall impact of server rooms. Cisco is leading from the front, rolling out virtual-office initiatives across its operations. In 2006, the company established its Cisco EcoBoard to lead company initiatives for environmental sustainability. It is clearly having an effect. In the performance assessment the brand scores highest in stakeholder engagement, collaborating with partners such as the European Commission ICT for Energy Efficiency Forum and the Environmental Protection Agency. It also scores highest in supply chain and near the top of the pack in transportation and logistics. And yet, while the company launched “One Million Acts of Green” in 2008 to encourage individual actions to help the planet (nearly four million have been completed according to the website), the brand still has a lot of room to improve its perception as the gap between its green performance and perception is surprisingly large. 
http://www.cisco.com/web/about/citizenship/environment/index.html

สามารถดูผลการจัดอันดับทั้ง 50 สินค้าสีเขียว ได้ที่
http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx

Ranking Brand Name Country of Origin Sector Scores Gap
1 Japan Automotive 64.19 -7.64
2 United States Diversified 63.33 0.74
3 Germany Diversified 63.08 6.44
4 United States FMCG 59.41 2.35
5 United States Electronics 59.06 12.88
6 Germany Automotive 58.90 1.82
7 Japan Automotive 58.85 -11.11
8 United States Electronics 58.81 11.08
9 United States Business Services 57.66 15.07
10 Japan Electronics 57.32 12.68

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